It’s not the technology or the product, it’s the customer experience

I recently had the opportunity to mentor a group of students from Olds College, an agricultural college around 100kms out of Calgary, Canada. With a mission to ‘transform agriculture for a better world’ Olds College launched their Smart Farm in 2018 - reshaping the existing on-campus farm into a ‘farm of the future’. This future-orientation means a focus on implementing and assessing commercially available ‘smart’ connected products, and educating students as well as the general public on the impacts and outcomes of the technologies.

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